Chhattisgarh government's unscripted influencer marketing campaign reports 12 million views
What happened
According to a Buzzincontent report, the Chhattisgarh state government used unscripted influencer marketing, and the campaign reportedly garnered 12 million views. The source did not describe the campaign's content in detail.
When it started
The topic was first recorded as trending on 26 October 2026 (UTC). The source article's exact publication date is not given in the data provided.
How it spread
The campaign reportedly used influencers who created unscripted content. The available source is a single Buzzincontent article, so details on how the content was produced, paid, or distributed are unknown.
Why it matters
The story is trending because a state government reportedly turned to unscripted influencer content, which is an unusual approach for official communication, and because of the reported 12 million views. The source gives no official government statement or figures beyond the headline claim.