Chhattisgarh govt turns to unscripted influencer marketing; campaign reported at 12 mn views

1. What happened

   According to a Buzzincontent headline, the Chhattisgarh government has turned to unscripted influencer marketing. The same headline says the campaign garnered 12 million views.

2. When it started

   The topic began trending on 26 October 2026, according to the trend data. The exact publication date of the source article is not given.

3. How it spread

   The available source is only a headline and link, so the platforms, influencers, content format and spending are not confirmed. Details beyond the headline could not be verified.

4. Why it matters

   The source does not state the government's reasons for the approach. The reported view count is the only outcome mentioned, and the campaign's wider impact is not described.