Crypto marketing agencies sell reach; five on-chain metrics founders can ask for instead
What happened
A Habr article, republished via Google News, argues that crypto marketing agencies tend to sell reach, and suggests founders ask for five on-chain metrics instead. The headline does not list the five metrics, and the article's body was not available for this explainer.
When it started
The story was surfaced on 6 November 2026, according to the trending data. The original publication date of the article is not confirmed.
How it spread
The piece was picked up from a Google News RSS link that points to Habr, a Russian-language tech platform, with the English headline. Its full text and author were not provided, so its specific claims cannot be verified here.
Why it matters
Crypto projects often pay for marketing, and reach figures such as impressions can be hard to tie to real users or activity. The article's framing suggests on-chain data may offer a more direct way to judge results, but the specifics are unknown from the material provided.