Dabur's digital media share reaches 43% as influencer spending more than triples

1. What happened

   According to a Storyboard18 report, Dabur's digital media share has reached 43%, and its influencer investments have surged more than threefold. Dabur is an Indian consumer goods company.

2. When it started

   The coverage is dated around 10 November 2026. The specific period the figures cover was not available.

3. How it spread

   Only the headline was available. The article text, the exact figures' time frame, and the baseline for the threefold increase were not provided.

4. Why it matters

   The headline says brand spends have sharpened, but the reasons behind the shift were not available in the material reviewed.