Does scripted influencer marketing work with Gen Z? indē wild founder weighs in
What happened
According to a Storyboard18 article, indē wild founder Diipa Buller-Khosla argues that scripted influencer marketing may not work with Gen Z. The headline is the only detail available here, so the full argument and any examples are unknown.
When it started
The topic began trending in India on 24 October 2026, per the trend data. The article's exact publication time is not stated in the information provided.
How it spread
The claim is reported by Storyboard18, a marketing and advertising news outlet, and was sourced through Google News. Beyond the headline, the article's body was not available to confirm specifics.
Why it matters
Brands often rely on influencer campaigns to reach younger audiences, so whether scripted content lands with Gen Z is a live question for marketers. The founder's view is one perspective in that industry debate.