E.l.f. Brands picks handcrafted stop motion for its Christmas campaign over AI
What happened
According to a Cosmetics Business headline, beauty brand E.l.f. Brands chose a 'handcrafted' stop motion approach for its Christmas campaign instead of using AI. The available source gives no further detail on the campaign's content.
When it started
The topic started trending on 2 November 2026, according to the trend data. The exact date of the original announcement is not stated in the source.
How it spread
The only source available is a single Cosmetics Business article, surfaced through Google News. The details of the campaign and the brand's reasoning were not available beyond the headline.
Why it matters
The story reflects a choice between traditional, hand-made creative and AI-generated content in advertising. The source does not give the brand's own explanation, so the reasons behind the decision are unconfirmed.