5 Nov 2026IndiaMarketingAI-written from sources
India's influencer marketing may top Rs 20,000 crore amid fake-reach concerns
What happened
According to Storyboard18, India's influencer marketing industry may have crossed Rs 20,000 crore, but brands are still wasting money on fake reach, according to KlugKlug's CEO.
When it started
The publication date of the report is not included in the information available.
How it spread
The claims are attributed to KlugKlug's CEO as reported by Storyboard18. The full article, its data sources and any methodology behind the Rs 20,000 crore estimate were not available.
Why it matters
The headline points to concerns that brands are spending on inflated or fake reach in influencer campaigns, which affects how marketing budgets are used.