5 Nov 2026IndiaMarketingAI-written from sources
Influencer agencies face an existential test as brands take creator marketing in-house
What happened
According to Storyboard18, Ajay Kulkarni of Barcode Entertainment says influencer agencies face an existential test as brands bring creator marketing in-house.
When it started
The topic began trending around 4 November 2026 (UTC). The exact publication date of the source article is not provided.
How it spread
The claim comes from a Storyboard18 article indexed through Google News. The full article text was not available, so its supporting details are unknown.
Why it matters
The headline suggests that brands doing creator marketing internally could reduce the role of intermediary agencies. The article's reasoning and any data behind it could not be checked here.