Jhon Durán tops list of Colombian players who lost most market value in 2026

1. What happened

   Colombian media, including AS Colombia and Caracol Radio, report that striker Jhon Durán has suffered a sharp fall in his transfer market value. He reportedly leads a top-10 list of Colombian players who lost the most value.

2. When it started

   The reports appeared in October 2026; Caracol Radio's article is dated 8 October 2026. Interest in the topic picked up in the UK around 15 October.

3. How it spread

   According to the reports, Durán heads the list of devaluations, with Kevin Castaño and Jefferson Lerma also named among the 10 Colombians who lost value. Kevin Viveros is cited as the biggest riser. Exact figures aren't given in the sources provided.

4. Why it matters

   Market value estimates influence perceptions of players' careers and transfer prospects. The headlines are drawing attention because Durán, a high-profile Colombian forward, tops the list. Valuations are estimates, not actual transfer fees.