Lenskart's 'Score Your Frame' campaign turns Arab youth's Snapscore into an eyewear trend
What happened
According to Campaign Middle East, Lenskart ran a campaign called 'Score Your Frame' that used an audience 'Snapscore' among Arab youth to promote eyewear. The headline describes it as an eyewear 'flex', but the article's full details were not available to us.
When it started
The topic was first recorded on 19 October 2026. The exact launch date of the campaign is not confirmed by the information provided.
How it spread
The only source we have is a single Campaign Middle East article, linked via Google News. We do not know what the Snapscore measures or how the campaign mechanics worked beyond the headline.
Why it matters
The story is a marketing and advertising item showing how a brand tied its product to a social-media-driven score among young consumers. Reported reach, results or engagement figures are not known from the material provided.