Naga DDB and Astro extend KUDRAT 1968 beyond the screen with immersive campaign
What happened
According to Campaign Brief Asia, advertising agency Naga DDB and Astro have launched an immersive campaign that takes KUDRAT 1968 beyond the screen. The headline is the only information available, so the campaign's format and components are not described.
When it started
The source's publication date is not stated in the information provided. The trend was first recorded on 28 October 2026.
How it spread
The available source does not explain how the campaign works, which channels it uses, or what audience interaction it involves.
Why it matters
The story is being covered as a marketing and advertising development in India. Coverage in trade publications like Campaign Brief Asia suggests interest from the advertising industry, but the source does not give further reasons.