Namdaemun 'scarf uncle' draws crowds and sells out online shop, per Korean media
What happened
"Namdaemun scarf uncle" (남대문 스카프 아저씨) is a viral nickname for a seller in Seoul's Namdaemun area. Korean outlets report that his online store sold out quickly after opening.
When it started
Reports were published around November 12, 2026, which is when this topic started trending in Korea. The headlines don't give the exact date his online store opened.
How it spread
According to a Dong-a Ilbo headline, the online mall drew about 160,000 visitors and sold out. A JTBC headline calls it a 'sold-out frenzy' right after opening. A Maeil Business headline says police were dispatched and bodyguards were present, and that a well-known actress also visited.
Why it matters
The headlines don't fully explain why he drew such attention. They describe his popularity and the crowds but give no detailed cause, and the reports don't say what products were sold.