Nectar Launches AI Agent to Automate Influencer Marketing Campaigns

1. What happened

   According to a Tekedia headline, Nectar has launched an AI agent that aims to automate influencer marketing, from creator discovery to campaign management.

2. When it started

   The launch date is not stated in the information available.

3. How it spread

   The available source is only a headline, so details of how the AI agent works, its pricing and its availability are unknown.

4. Why it matters

   The source does not give Nectar's reasons for the launch. The headline suggests it targets brands and marketers that want to automate influencer campaign workflows.