24 Oct 2026IndiaMarketingAI-written from sources
Rising digital ad costs push skincare brands to rethink how they acquire customers
What happened
According to a Storyboard18 report, skincare brands are rethinking their customer acquisition playbook as digital advertising becomes more expensive.
When it started
The trend was logged on 23 October 2026. The source article's exact publication date was not included in the material provided.
How it spread
The available information is limited to the headline. The specific strategies, brands, or cost figures involved are not stated in the material provided.
Why it matters
Higher digital ad costs affect how brands in competitive categories, such as skincare, find and win new customers. Further details would require reading the full article.