Realme faces retailer complaints over cheaper online prices for P4 series
What happened
According to Navbharat Times and Prabhat Khabar, retailers allege that Realme sells its P4 series phones more cheaply online than offline. Retailers say this is eroding their trust in the brand. The allegations are the retailers' claims, and Realme's response is not stated in the sources provided.
When it started
The sources provided do not give a publication date. The Navbharat Times link refers to claims by AIMRA, a retailers' body, and the report's web address mentions a price difference of up to Rs 6,000.
How it spread
Retailers say the online price gap is hurting their sales and customer confidence. The sources do not describe any formal complaint, regulatory action or legal step.
Why it matters
The dispute concerns how a phone maker's pricing across online and offline channels affects shop owners and buyers. A separate Digit Hindi article compares the Realme P4 Lite with the Moto G96 5G and Vivo T4x on design, camera, specs and price, but it does not address the complaint.