Study Reports Over 90% of Brands Now Run Always-On Creator Programs

1. What happened

   According to a Net Influencer headline, a study found that over 90% of brands now run always-on creator programs. Only the headline was provided, so the study's methodology, sample and publisher are unknown.

2. When it started

   The topic started trending on 22 October 2026, according to the trend data. The study's original publication date was not included in the information provided.

3. How it spread

   The headline links to a Net Influencer article, but the article text was not provided. How the study measured brand activity is therefore unknown.

4. Why it matters

   The headline suggests that ongoing creator partnerships are now common across brands, which is of interest to marketers and creators. The information provided does not explain the reasons behind this trend.