Twitch adds shoppable and skippable ad formats

1. What happened

   According to a MarkHub24 headline, Twitch has added shoppable and skippable ad formats. The source material provided does not describe the formats in further detail.

2. When it started

   The trend was first recorded on 14 November 2026. The announcement date is not stated in the available sources.

3. How it spread

   The sources do not explain how the shoppable or skippable formats work, including what viewers can buy or when ads can be skipped.

4. Why it matters

   The available sources do not give Twitch's reasons for the change or any official statement on it.