Twitch's Mike Minton Says Streamers Getting Brand Deals Have Quadrupled Since Last Year
What happened
According to a Net Influencer headline, Twitch's Mike Minton says the number of streamers getting brand deals has quadrupled since last year. The full article text was not available, so the exact wording and context are unconfirmed.
When it started
The topic started trending on 14 November 2026, per the timestamp provided. The exact publication date of the Net Influencer article is not given.
How it spread
The source does not say how the quadrupling was measured or what counted as a brand deal. Details on the data behind the claim are not included in the available material.
Why it matters
Brand deals are one way streamers earn money from their channels, so a sharp rise would matter to creators and advertisers. The source does not explain what drove the change.