8 Nov 2026IndiaMarketingAI-written from sources
Unilever Elevates Amrita Purkayastha as Chief Marketing Officer for OZiva and Liquid I.V.
What happened
According to HR Today, Unilever has elevated Amrita Purkayastha to Chief Marketing Officer for its OZiva and Liquid I.V. brands. The report does not give details of her previous role.
When it started
The story was reported in India around 7 November 2026. The exact date of the announcement is not stated in the available source.
How it spread
The appointment was reported by HR Today (hrtoday.in) and surfaced via a Google News link. The available material is a headline and link only, so the full announcement details are unconfirmed.
Why it matters
Leadership changes in marketing at a large consumer goods company can signal shifts in how its health and nutrition brands are run. The source does not state the reasons behind this promotion.