Who owns your digital twin? AI clauses are reshaping Indian influencer contracts
What happened
According to a Storyboard18 headline, AI clauses are changing influencer contracts in India, raising the question of who owns a creator's digital twin, an AI-generated replica of a person. Only the headline was available, so the article's details are not confirmed here.
When it started
The publication date was not provided, so the timing of these contract changes is unknown.
How it spread
The available material does not describe how the clauses work, which rights they transfer, or which brands or agencies use them. Those details would need to come from the full Storyboard18 article.
Why it matters
The headline frames the issue as one of ownership and control over creators' AI likenesses in influencer deals. Its broader significance for creators and brands is not detailed in the material provided.